Back in my time, one of the worldwide craze are watches. Mention G-Shock and Baby G watches and everyone around will say they want one, those who own one would attract attention and jealousy around.
Along the years, the brand name of these watches by Casio went stealth with not as much hype compared to those times. However, today; Casio just announced on their official website that they have signed Girl’s Generation as Face of Baby-G upcoming advertising campaign.
TOKYO, July 10, 2012 — Casio Computer Co., Ltd. announced today that it has signed Girl’s Generation, the girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign that begins in July 2012. Girl’s Generation embodies the “tough, cute, cool” concept of Baby-G, Casio’s shock resistant watches for women.
Launched in 1994, Baby-G is Casio’s watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.
Okay well, I am not a big fan of the brands as I don’t really have the money to get one back then when I was just in primary school haha. However, it’s exciting to see Casio’s ambition in bringing back Baby-G’s fame and glory. Would love to see how will this turn out.