Social Media has been the IN-THING for everyone in 2011. From individuals to companies to even organizations & governments worldwide, it has become an important part of our life in Malaysia
Here are some interesting facts in Malaysia for Social, Digital and Mobile in Malaysia by We Are Social.
28,656,000 Total Populaton (64% Urban 36% Rural)
16,902,600 Internet Users (59% penetration)
11,816,200 Users on Top Social Network (41% social network penetration)
32,411,937 mobile subscribers (100+% mobile pentration)
19.8 – Average hours Malaysian netizen spend using the internet each week.
10.6 – Average hours Malaysian netizen spend watching broadcast tv each week.
21% of Malaysian internet users access the web via mobile devices
42% of Malaysian netizens watch tv content and movies via the internet.
80% of Malaysian web users stream or download online video content each month.
Malaysian web users spend about 41,000,000 hours a month watching online videos.
51% of Malaysian web users have an active YouTube profile
90% of Malaysian internet users visit social media sites
Social media sites account for aroudn 1/3 of all Malaysian Internet Traffic
788,000 – Number of LINKEDIN users in Malaysia
136,000 Malaysian users on Foursquare
86% of Malaysian netizens have downloaded music
60% of Malaysian web users have interacted with a brand via social medai in the past 12 months
77% of Malaysian web users have shared their thoughts on a brand via social media in the past 12 months
82% of Malaysian internet users have bought flights online in the past year
Malaysian netizens spend an average of US$2,000 per person on online purcahses each year
86% of Malaysia web users use online banking
Looking at the statistics, it seems like we Malaysians are moving towards a whole new digital era where more people will get connected. More smart phones will be activated this year. With the possibility of brands/products engaging YouTube for various types of marketing campaign, companies will embrace YouTube and Malaysians will be exposed to more localized videos online.
That being said, 2012 will be a year where more Malaysians jump on the bandwagon making a fool/star out of themselves on the world’s 2nd largest search engine – YouTube. A few friends have said that 2012 will be the year of YouTube for Malaysians and i agree with them. What say you? =)