Elva 萧亚轩 is one of the few Taiwan female solo singer who can survived the highly competitive entertainment industry with more than 10 years of experience as a singer. As a matter of fact, she has quite a few number of songs which i enjoyed listening to.
Anyway, on the 23rd of December 2011, her 12th album [ I'm Ready 我愛我 ] was released & i just found out recently through an episode of Kang Xi 康熙來了 that a series of short films were produced to aligned with the marketing campaign of the album itself.
With the title 100分的吻 – Kiss of 100%, 4 episodes were produced where each episodes of short film are around 16 minutes. The whole story basically talks about a girl – Elva who fell in love various times & failed in finding Mr Right who holds the key to the ‘Kiss of 100%’.
Focusing on 4 different relationships in each episodes, the aim of the short film is to let everyone reflect on themselves and think back about the values in a relationship
In the 1st episode, Elva fell in love in a guy who was much younger than her only to find herself being the 3rd party after one night stand sessions.
In the 2nd episode, Elva found a matured guy who is 20 years elder than her only to find that the age gap is too much to fill in.
Elva bumped into her long lost friend in the 3rd episode where they met a fortune teller who gave some advice to Elva.
In the last episode, Elva met this dude who is around her age but at the end of the day, he’s just another guy who disappoints her.
I just finish watching all the episodes just yesterday and thought that the story was quite simple to digest where it features different songs from her latest album from time to time. The last episode ended in a really bad way and i thought it could be done better. Millions were spent into producing these short films and i was expecting better stuffs. Anyhow, base on the fact that the main male cast in the 4th episode was ACTUALLY Elva Hsiao’s ex-boyfriend in real life, i guessed that is one GOOD selling point which had the whole series ended on a higher note.
The series was broadcasted online with exclusive collaborative rights to 土豆网 Tudou.com. There are 10 videos being uploaded on the online video platform where the first video was uploaded 1 month ago. The short film series 100分的吻 is still on the Top 10 playing list yesterday with 14,8 Million Views in total. Statistics on re-uploads on Tudou, YouKu, YouTube is not counted yet.
The only thing i’m interested now is what’s the number of sales for her latest album. Is the sales figure good?
Anyway, things are gonna’ get more interesting this year. Lots of Asian singers are uploading high definition music video on to online music platforms where fans could access the media for free, apart from that, various campaigns are planned to align with the promotion of the album which includes stuffs like this – a series of short films created. THIS, is something that recording labels won’t do last time, not in Asia at least.
The competition is getting tougher indeed. Good to see more good stuff comin’ up! Oh yeah, all 4 episodes, do enjoy them below. =)
蕭亞軒首部微電影作品《一百分的吻》 第3集- 楊謹華
蕭亞軒首部微電影作品《一百分的吻》 第4集- 王陽明 (最終回)
Have you found the kiss?