Kloud has been the primary tool for measuring social influence across social media platforms in the past 1 year. Now, another tool just surfaced to directly compete with Klout.
Kred is set to launch in early this month – October 2011.
How does both tools differ? Basically, both tools are using a few number of factors to measure your social influence. This includes social media activity such as retweets, new followers, likes, +1s, @replies, list follows, connections, follow ratio & etc.
The one thing that separates Kred from Klout is they are transparent in showing users how they get the scores. The result will be based on 2 groups of metrics.
The Influence Metric
- Measures the ability to inspire action, retweets, replies & new followers
The Outreach Metric
- Measures generosity, and rewards actions and interaction with others. Score is based on a normalized 1,000 point scale
Here’s what Kred does as well :-
-Identify communities on social networks and normalizes your score not only with all users, but those in your community
-Shows you an activity statement, which is a record of every interaction and a full view of your social presence.You can also see your friends’ activity records
-Gain points for offline influence and activity, such as from your frequent flyer status or your academic awards
Kred is the brainchild of PeopleBrowsr
Personally, I don’t really believe in these tools to measure the social reach and influence of a particular individual. Of course, it could serve well as a reference for various reasons. In the years to come