Imagine being able to view and hear 100 years of fashion, music and dance in the space of 100 seconds. This is what this video does as two people dance in the streets without missing a step while their clothes change by the seconds/years/centuries .
This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.
Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.
Westfield Stratford City, Europe’s largest urban shopping centre, opens Tuesday 13 September.
Really loved how they created out this video and made it happen with lots of clothing & dance choreography plus music arrangement involved. Most importantly, the editing of this complicated video. Well done!