On the 1st of September 2011, SMTOWN made an announcement that they will be releasing highlights of the concert – ‘SMTOWN LIVE in TOKYO SPECIAL EDITION (2-4 Sept. 2011)’ in the form of pictures and videos.
Through out the 3 days period of the concert. Tons of updates were posted up on Facebook with clear definition media files being uploaded featuring the artiste of SMTOWN such as Kangta, BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee, f(x), etc.
Fans from all over the world must had gone crazy getting all the updates on SMTOWN official Facebook page. If i’m one of the fan, i would too! Just look at the pictures!! Damn nice. >_<
It was a brilliant idea. In fact, i think it’s the way forward for companies especially music recording labels to adapt online social media and utilize it to it’s fullest potential. Of course, such activities on online social media platforms are not restricted to just music recording labels, other companies could do that too.
IF Nike or Coke were to sponsor a concert or they even have an on-ground event with star-studded line ups, live updates on the performances could be done on Facebook itself where it would definitely gain positivity to the brand name itself bringing the brand to the next level.
In the specific case raised above where SMTOWN did the updates on SMTOWN LIVE in TOKYO SPECIAL EDITION that was held at Tokyo Dome in Japan for three days (September 2nd – September 4th) with 150,000 audiences there, they covered from the start where their artiste arrived at the airport in Tokyo till the end of the concert itself. AWESOME!
On average, SMTOWN Facebook page gets 2.5k fans a day (From 1st August – 31st August). Below are the new fans count for SMTOWN Facebook page from 1-5 September.
1 September 2011 – 19,177
2 September 2011 – 21,625
3 September 2011 – 24,391
4 September 2011 – 25,869
5 September 2011 – 27,747
According to SMTOWN, they posted 130 updates during SMTOWN concert in Paris (held in June 2011) & received near to 80 million views through the posting. Compared to the other recording labels in Korea, SMTOWN is setting an example leading the way on how it should be done applying social media in their marketing plans using various platforms which includes Facebook, Twitter, YouTube, Tumblr & etc. Good job!
Seeing that Malaysia have tons of concerts & events going on all year long especially this year, i kinda feel sad for the many companies involved where they could actually grab the opportunity to engage fans on online social media platforms like how SMTOWN did in the example above to increase their brand image.
Fans would love to find back such pictures/videos at least for the next 5 years and they would definitely appreciate your brand/company more! From what i see, none of the companies in Malaysia is doing that. The most they do is just uploading 2-3 pictures after like what… 1 whole week since their event ended.
Sad case. What a waste.
Oh by the way, i love BoA! =X
Here’s the Facebook fan count for the top 4 recording labels in Korea.
*correct me if i’m wrong
|No.||Facebook Page||Total Fans|