Media Launch of Tiger Crystal Beer at Skybar, Traders Hotel

Last Thursday, i was one of the lucky person to be able to attend this launch party of Tiger Crystal Beer at Skybar, Traders Hotel, Kuala Lumpur. =)

Welcomed by the laser beams with this venue that features an exclusive view of KL City along the various models serving the newly launch beer, it was quite an atmosphere that was pretty unforgettable.

Mark Jenner, Marketing Director of Guinness Anchor Berhad who officiated the unveiling of the all-new Tiger Crystal shared, “With this being the Year of the Golden Tiger, we as the Official Beer of the Year of the Tiger are aiming to continue to give our loyal consumers unbeatable new experiences.”

Mark Jenner, Marketing Director of Guinness Anchor Berhad; Sean Koh, Marketing Manager of Tiger Beer and Charles Ireland, Managing Director of Guinness Anchor Berhad sharing a toast to celebrate the launch of the all-new, limited edition Tiger Crystal

The short and simple speech followed by the photo taking session of the VIPs marks the launch of this limited edition Tiger Crystal Beer. A celebration brew with Tiger Beer being the official beer in this very year of the Tiger.

Official Press Release :
Tiger Crystal is an all-new, easy drinking lager variant brewed with all-natural ingredients using the unique Cold Suspension brewing process. This proprietary technique filters the beer at a crystal cold temperature of -1 degree Celsius to lock in the most desirable flavors and aromas inherent in Tiger Beer, whilst providing a refreshingly crisp new sensation for discerning drinkers. Through this innovative process, Tiger Crystal retains the full -flavoured characteristics of Tiger Beer, yet stands out from its more mainstream variant with its cool taste and distinctive, crystal clear bottle.

Enjoying myself relaxingly in such an atmosphere with free flow of beers and awesome finger food, what can i ask more? I was smiling the whole night!

But Bok would most prolly be a happier man than i am i guess for that night! xD

Well if you ask me what i think about this very newly launch Tiger Crystal Beer and how is it compared with other types of beer, i would just tell you something totally irrelevant with the taste of it and such.

Personally, for me, it’s the company you’re with when you’re enjoying such awesome beer. I would definitely enjoy myself when i’m with a bunch of awesome people together. As for this limited edition of Tiger Beer, i think that it’s pretty much same as how it was with an added element of freshness in it.

Apart from that, i did have good companies with me that night. The few familiar faces that were there made me smile though i wasn’t as talkative as compared in other events then.

With people like Thomas, Wilson, Ren and Allie, things are always fun!

Of course, both Bok and Coco added in a bit of spice!

Do have a try and tell me what you think about it yah!